Hi, my name is Richard Baskin

I have been in the Mixed Martial Arts world for 28 years. During that time I have trained in a huge variety of martial arts styles, wrote 3 books, become a 6th degree Kickboxing Black-Belt Master and an undefeated MMA Champion along with running my own successful Martial Arts Academy for the past 14 years. I am here to help you build and boost your Martial Arts School helping you become more successful and more profitable.


How It Works

An established name, extensive training, and an industry-leading business model. Learn and make it your own.

  • Create

    Learn how to build, boost, market and grow a successful Martial Arts School.

  • Maintain

    Access over 100 lessons to increase your teaching knowledge and keep your students training for years.

  • Grow

    Live your lifestyle as a Martial Arts School Owner and grow your school successfully.

Course Modules

Get full access to over 6 detailed modules and over 100 lessons

  • 1

    Business - Module 1 - Fundamentals

    • 1. The Ultimate Goal Of Your Martial Arts School

      FREE PREVIEW

    • 2. Instructor Qualifications

    • 3. Three Areas Of Finance

    • 4. Family Academy vs Fight Academy

    • 5. Satellite School vs Full Time School

    • 6. Direct Debits vs Cash

    • 7. Vibe

    • 8. Instructor Management

    • 9. Knowing Your Gym

    • 10. Dead Space and Dead Time

    • 11. Daily Management

    • 12. First Impressions

    • 13. Child Safety

    • 14. Clear Pricing

    • 15. Expanding Knowledge

    • 16. Refinement

    • 17. Fight Experience

    • 18. Going The Extra Mile
  • 2

    Business - Module 2 - Marketing

    • 19. Marketing Ideas

    • 20. Yearly Waves

    • 21. Lead Magnets

    • 22. Working Together

    • 23. Booking Text

    • 24. Check Text

    • 25. Welcome Text

    • 26. Leaving Text

    • 27. Student Advertising

    • 28. Testimonials
  • 3

    Business - Module 3 - Communication

    • 29. Instant Reply

    • 30. Simple Sales Process

    • 31. Phone Script

    • 32. Sales Script

    • 33. Friend Invitation

    • 34. Closing and Booking

    • 35. Comfort & Reassurance

    • 36. Never Pressure Sell

    • 37. Good / Bad Fitting Prospect

    • 38. Personal vs Business

    • 39. Student Goals

    • 40. Acknowledgement

    • 41. Waiting or Ignored

    • 42. 3 Minute Chat

    • 43. Paper vs Online Par Q

    • 44. Post Trial Chat

    • 45. Same Day Offer

    • 46. Membership Cancelation

    • 47. MIA Student Check Ins

    • 48. Correct Social Details

    • 49. Tailored Specific Training
  • 4

    Business - Module 4 - Academy

    • 50. Location Advantages & Disadvantages

    • 51. Outside First Impressions

    • 52. Signage and Information

    • 53. Welcome Beginners Inside

    • 54. Class Variety

    • 55. Role Model Presentation

    • 56. Payment Structure and Collection

    • 57. Cleanliness

    • 58. Equipment Management

    • 59. Equipment Variety

    • 60. Enthusiastic Passionate Instructors

    • 61. ATP & ITP

    • 62. Clothing and Merchandise

    • 63. Pro Kit & Food Shop

    • 64. Beginners Introduction Session

    • 65. Before and After School Clubs

    • 66. Wearing Uniform

    • 67. Key To Kids Classes

    • 68. Student Welcome Pack

    • 69. Events and Socials

    • 70. Timetable

    • 71. Problem Management

    • 72. Class Rules

    • 73. Toilets and Food Area Cleanliness

    • 74. Private Member Groups

    • 75. Looking After Students

    • 76. Say Yes

    • 77. CCTV

    • 78. Personal Training

    • 79. Additional Programmes / Seminars

    • 80. Remembering Names

    • 81. Fun, Friendly & Family Orientated
  • 5

    Business - Module 5 - Training

    • 82. Learn, Get Fit and Stay Happy

    • 83. Preframing

    • 84. Class Recap

    • 85. Next Class Info

    • 86. Ask Students

    • 87. Student / Instructor Ideas

    • 88. Realistic Techniques

    • 89. Adult Class Structure

    • 90. Kids Class Structure

    • 91. Avoid Disguised Fitness

    • 92. Kids Love Games

    • 93. Dictating Energy

    • 94. Never Swear or Be Agressive

    • 95. Advice and Guidance Throughout

    • 96. Adaptive Lessons

    • 97. Lesson Plan Timeline & Theme

    • 98. Class Variety T.H.S.L

    • 99. Special Training Days

    • 100. Lesson Plan Format

    • 101. Different Student Demos

    • 102. 100 Lesson Plans

    • 103. Disguised Repetition

    • 104. Learn 3 Techniques

    • 105. Dedicated Sparing

    • 106. Technical vs Fight Sparing
  • 6

    Business - Module 6 - Retention

    • 107. Being The Best

    • 108. Internal Feedback

    • 109. Adult Feedback

    • 110. Parent Feedback

FAQs

  • Who is this course for?

    This course is for people who have a passion for Martial Arts and are looking to start teaching AND Martial Arts Instructors who already have a Martial Arts Academy and would like to become more successful and profitable.

  • How do I apply what I learn in the course?

    Follow along the step by step process which covers everything from business fundamentals, to communicating with your students, to learning new techniques to teach in your classes.

  • What result will I get after the course?

    You will increase your student numbers, have your students training with you for longer and become more profitable.